Analysing Green Marketing and its impact on consumer purchasing behaviour in the cosmetic industry

A tétel rövid nézete
dc.contributor.advisorKatonáné Kovács, Judit
dc.contributor.authorAbdelaziz, Mayar Walid Mohamed
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2022-10-25T06:12:45Z
dc.date.available2022-10-25T06:12:45Z
dc.date.created2022-10-21
dc.description.abstractThis thesis analyses green marketing and its impact on consumer purchase behaviour, specifically within the cosmetics industry. It mainly focuses on the green marketing mix (price, product, promotion, and place) and their impact on consumer purchase intention towards green cosmetic products. A substantial amount of data and information was used when researching, analysing, and creating this thesis. Through thorough research of previous literature and studies, an empirical study examining the impact of the green marketing mix on consumer purchase behaviour towards green cosmetic products took place. This survey specifically targeted females who study at the University of Debrecen in Hungary.
dc.description.courseBusiness Administration and Management
dc.description.degreeBSc/BA
dc.format.extent54
dc.identifier.urihttps://hdl.handle.net/2437/338103
dc.language.isoen
dc.subjectGreen marketing
dc.subjectConsumer purchase behaviour
dc.subjectCosmetic industry
dc.subjectGreen marketing mix
dc.subjectGreen marketing tools
dc.subjectGreen cosmetic products
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány::Marketing
dc.titleAnalysing Green Marketing and its impact on consumer purchasing behaviour in the cosmetic industry
dc.title.translatedA zöld marketing elemzése és hatásának vizsgálata a fogyasztók vásárlási szokásaira a kozmetikai iparban
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