The impact of online travel platforms on Chinese people's travel decisions —A case study of Ctrip

dc.contributor.advisor	Gál, Tímea
dc.contributor.author	Yuxi, Yang
dc.contributor.department	DE--Gazdaságtudományi Kar
dc.date.accessioned	2025-06-16T12:52:02Z
dc.date.available	2025-06-16T12:52:02Z
dc.date.created	2024-10-29
dc.description.abstract	This paper aims to examine the influence of online travel platforms on the travel decisions of Chinese tourists, using Ctrip as a case study to investigate how such platforms affect travel choices. Analyzing the impact of online platforms on travel decision-making holds substantial importance, both theoretically and practically.The study seeks to expand and refine the existing theoretical frameworks that explain tourism decision-making.
dc.description.course	Commerce and Marketing
dc.description.degree	BSc/BA
dc.format.extent	64 p
dc.identifier.uri	https://hdl.handle.net/2437/391903
dc.language.iso	en
dc.rights.access	Hozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subject	Decision making
dc.subject	Ctrip
dc.subject	Online travel platforms
dc.subject	consumer behavior
dc.subject	Marketing
dc.subject	digital marketing
dc.subject	Chinese people
dc.subject.dspace	Economics::Marketing
dc.title	The impact of online travel platforms on Chinese people's travel decisions —A case study of Ctrip
dc.title.translated	Online utazási platformok hatása az emberek utazással kapcsolatos döntései a Ctrip példáján keresztül

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