In the revolutionary age of television, it was essential for presidential candidates to be able to adopt to the modern approaches to media and politics alike and at the same time, utilize them to their own political advantage. John Fitzgerald Kennedy understood the new principles on which this new way of communicating was built upon. He was working carefully to shape his image in the perspective of the public eye, represented by tens of millions of American citizens who had access to the revolutionary media outlet, the television, for years up until he eventually reached the Presidential Campaign itself. It was a long way to come and full of challenges that no one would have thought the young Senator would take successfully and after all, John F. Kennedy did. He showed the American citizens that, despite his young age and relative inexperience compared to the previous Presidents, he had what it takes to begin his political career as a Senator at a very young age, and later become the youngest ever elected President of the United States of America.