Efficiency evaluation of service marketing at a Hungarian telecommunication company

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dc.contributor.authorKalmár, Katalin
dc.contributor.authorKárpáti, László
dc.date.accessioned2021-06-28T10:57:47Z
dc.date.available2021-06-28T10:57:47Z
dc.date.issued2009-06-05
dc.description.abstractThe article discusses the marketing effectivity of a communication service at a Hungarian telecommunication company. The main target is to establish economic effectivity of the enchanced promotion of the service. The basic metholodogy was the comparison of a new marketing plan and real figures of the planned period. The results of 2005 and 2006 show a very positive financial effectivity of the surplus communication. Based on the results a further promotion is suggested.en
dc.formatapplication/pdf
dc.identifier.citationActa Agraria Debreceniensis, No. 33 (2009) , 41-47
dc.identifier.doihttps://doi.org/10.34101/actaagrar/33/2850
dc.identifier.issn2416-1640
dc.identifier.issue33
dc.identifier.jatitleActa agrar. Debr.
dc.identifier.jtitleActa Agraria Debreceniensis
dc.identifier.urihttps://hdl.handle.net/2437/316462en
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/actaagrar/article/view/2850
dc.rights.accessOpen Access
dc.subjectcommunication serviceen
dc.subjectmarketing auditingen
dc.subjectmarketing planningen
dc.subjectefficiency evaluationen
dc.titleEfficiency evaluation of service marketing at a Hungarian telecommunication companyen
dc.typefolyóiratcikkhu
dc.typearticleen
dc.type.detailedidegen nyelvű folyóiratközlemény hazai lapbanhu
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