Introducing the Nigerian Cashew nut into the Hungarian Market

A tétel rövid nézete
dc.contributor.advisorTóth, Eszter
dc.contributor.authorOdunuga, Inspiration
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2025-06-16T12:47:28Z
dc.date.available2025-06-16T12:47:28Z
dc.date.created2025-05-05
dc.description.abstractMy thesis examines the strategic introduction of Nigerian cashew nuts into the retail market in Hungary , It takes into regard factors such as EU trade laws, customer preferences, and Hungary's economic circumstances. It also weighs the advantages and disadvantages of several market entry tactics, such as e-commerce, joint ventures, and direct export. From my research Successful market penetration is of top priority as well as adherence to EU food safety, labeling, and packaging regulations. The study also examined price sensitivity, customer behavior, and marketing strategies built around Hungarian preferences and online activity. It comes to the conclusion that Nigerian cashew nuts can achieve a significant market presence in Hungary by fusing regulatory compliance with focused branding and strategic partnerships.
dc.description.courseBusiness Administration and Management
dc.description.degreeBSc/BA
dc.format.extent72
dc.identifier.urihttps://hdl.handle.net/2437/391873
dc.language.isoen
dc.rights.infoHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectInternational Trade
dc.subjectProduct branding and Marketing
dc.subjectFood safety regulations
dc.subject.dspaceEconomics::Business economics
dc.titleIntroducing the Nigerian Cashew nut into the Hungarian Market
dc.title.translatedA nigériai kesudió bevezetésének menete a magyar piacra
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