The effect of event marketing on consumer perception and on corporate image and its connection with corporate strategy through the example of Magyar Telekom Plc.

A tétel rövid nézete
dc.contributor.advisorÁrváné Ványi, Georgina
dc.contributor.authorPór, Dóra
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2015-01-03T12:56:24Z
dc.date.available2015-01-03T12:56:24Z
dc.date.created2014-11
dc.description.abstractI believe that marketing is one of the most important tools of business development because this helps to meet the market, find the customers and acquaint companies with people. That is why I evaluate the importance of marketing strategy inside corporate strategy focusing on event marketing and Corporate Social Responsibility. In my thesis the effect of event marketing on consumers' perception and on corporate image was analysed, just like the further effects of these events if their message connects to Corporate Social Responsibility. It is also interesting how these things associates to corporate strategy. I wanted to confirm that a well-prepared and carefully planned event marketing with a positive message can invigorate the interest of managers, owners and buyers, consumers and can build the corporate image, which proves that marketing communication is an essential part of corporate strategy. In my opinion the topic is very current, because in today's world - where marketing communication tools are going through continuous innovation and development, which affects to the communication of companies as well - it is necessary to convey the right message and to be creative in addressing the consumers in order to stay competitive.hu_HU
dc.description.correctorKE
dc.description.courseVállalkozásfejlesztéshu_HU
dc.description.degreeMSc/MAhu_HU
dc.format.extent93hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/202969
dc.language.isoenhu_HU
dc.rightsNevezd meg! - Ne add el! - Ne változtasd! 2.5 Magyarország*
dc.rightsNevezd meg! - Ne add el! - Ne változtasd! 2.5 Magyarország*
dc.rightsNevezd meg! - Ne add el! - Ne változtasd! 2.5 Magyarország*
dc.rights.accessrestrictedhu_HU
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/hu/*
dc.subjecteseménymarketinghu_HU
dc.subjectvállalati társadalmi felelősségvállaláshu_HU
dc.subjectvállalati stratégiahu_HU
dc.subjectmarketingstratégiahu_HU
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány::Marketinghu_HU
dc.titleThe effect of event marketing on consumer perception and on corporate image and its connection with corporate strategy through the example of Magyar Telekom Plc.hu_HU
dc.title.translatedAz eseménymarketing hatása a fogyasztói megítélésre és a vállalati imázsra, valamint kapcsolata a vállalati stratégiával a Magyar Telekom Nyrt. példáján keresztülhu_HU
Fájlok
Gyűjtemények
Hallgatói dolgozatok (Gazdálkodástudományi Intézet)