The main goal of this thesis was to examine the special challenges that brands as well as football players face when it comes to the research question of this thesis which is “What happens to a winning advertisement when an athlete loses?”. This study’s primary objective is to investigate the particular difficulties that marketers experience when it comes to expanding the work of advertising that is required when dealing with sports teams all over the use of social media. Sports marketing continues to remind us of their greatness through each and every campaign throughout each and every social media application, sports marketing focuses on four elements that make every sporting industry marketing campaign great. Sports branding is a string that allows to creation of a connection between the audience and the football players. It helps to build and grow an emotional connection with the people, and it leads to brand loyalty, it helps in creating brand awareness. In many psychological ways, its number one goal is to build an emotional relationship with the loyalty of; fans, supporters, and sponsors. It helps teams develop a unique brand’s visual identity, from the colors, the logos, the jerseys, and the sponsors that present the teams.