Marketing strategic analysis of Emirates Airline

A tétel rövid nézete
dc.contributor.advisorVida, Viktória
dc.contributor.authorAli, Muhammad Arham
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2023-05-03T07:04:30Z
dc.date.available2023-05-03T07:04:30Z
dc.date.created2023-04-26
dc.description.abstractThis thesis analyzes the marketing strategy of Emirates Airlines and how it has helped the company succeed in the competitive airline industry. The research examines the various marketing channels used by Emirates Airlines and suggests ways to improve marketing output, such as utilizing emerging marketing trends and technology. It also identifies the key drivers of success in the airline industry, including a strong brand identity, customer-centric strategy, and creative marketing campaigns. The thesis offers actionable recommendations for Emirates Airlines to maintain its competitive edge, differentiate itself from its competitors, and reduce risks. The study has significant implications for managers and marketers in the airline industry.
dc.description.courseBusiness Administration and Management
dc.description.degreeBSc/BA
dc.format.extent50
dc.identifier.urihttps://hdl.handle.net/2437/351504
dc.language.isoen
dc.subjectMarketing Plan
dc.subjectStrategic Plan
dc.subjectMarketing Strategic Plan
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány::Marketing
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány::Vezetéstudomány, menedzsment
dc.titleMarketing strategic analysis of Emirates Airline
dc.title.translatedAz Emirates Airline marketingstratégiai elemzése
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