The Impact of Social Media Influencer Marketing on the Consumer Behavior in the Vegan Market

A tétel rövid nézete
dc.contributor.advisorSoós, Mihály
dc.contributor.authorKaabi, Ghofrane
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2023-05-15T10:17:41Z
dc.date.available2023-05-15T10:17:41Z
dc.date.created2023-04-25
dc.description.abstractThis study investigates the role of social media marketing in the vegan business. Meanwhile, veganism involves a number of related topics, including eating habits and nutrition, the use of animals in medical and cosmetic research, fitness and general well-being, and a variety of other societal concerns. Each of the veganism-related topics may spark online debates involving a variety of materials, content authors, and users. Some social media users and social networks appear to be especially important in sharing veganism knowledge and boosting veganism adoption. The purpose of this study is to investigate the relationship between social media marketing and the veganism business by determining which aspects of influencer marketing result in higher customer involvement.
dc.description.courseCommerce and Marketing
dc.description.degreeBSc/BA
dc.format.extent81
dc.identifier.urihttps://hdl.handle.net/2437/353402
dc.language.isoen
dc.subjectVeganism
dc.subjectConsumer Behaviour
dc.subjectInfluencer Marketing
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány::Marketing
dc.titleThe Impact of Social Media Influencer Marketing on the Consumer Behavior in the Vegan Market
dc.title.translatedAz Influencer Marketing Hatása a Fogyasztói Magatartásra a Vegán Élelmiszerek Piacán
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