The fashion industry is estimated to be the world's third largest industrial sector after the automobile and technology sectors. The worldwide textile sector generates more than 150 billion pieces of clothing annually. The emergence of young people as a new target market for many brands has helped the popularity of social media influencer marketing in recent times. Platforms like Instagram, with over a billion active monthly users, have emerged as a primary focus for celebrity endorsements, making them important tools for marketers. The rise of social media has corresponded with an increase in new styles and the establishment of numerous fast fashion businesses selling accessories and clothing at low rates. This study analyzes the impact of influencers on consumer choices. The paper evaluates some of the latest technology platforms and their impact on consumer choice.