Exploring the Influence of AI-Generated Images in Advertising on Consumer Behavior.

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dc.contributor.advisorTímea , Gál
dc.contributor.authorRamin, Mirzadi Jahromi
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2023-12-14T12:40:26Z
dc.date.available2023-12-14T12:40:26Z
dc.date.created2023-10-24
dc.description.abstractThis research aimed to understand how individuals perceive AI-generated images versus human-captured images for advertising. An analysis was conducted across different demographics, including age, gender, and educational backgrounds, with 200 participants involved. Participants were asked to rate the realism of AI-generated images compared to human photographs and their suitability in advertising campaigns. Statistical analysis, using tools like SPSS and PowerBI, and independent samples t-test were employed to evaluate the ratings. The findings revealed that human-captured images were rated higher in terms of realism and overall metrics. However, there's an increasing acceptance of AI-generated content in advertising, suggesting advertisers should consider its use, especially in demographics more open to it.
dc.description.courseCommerce and Marketing
dc.description.degreeBSc/BA
dc.format.extent64
dc.identifier.urihttps://hdl.handle.net/2437/363131
dc.language.isoen
dc.rights.accessHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectAI-Generated Image
dc.subjectMarketing
dc.subjectAdvertising
dc.subjectArtifical Inteligence
dc.subjectConsumer Behavoir
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány
dc.titleExploring the Influence of AI-Generated Images in Advertising on Consumer Behavior.
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