Impacts of Social Media on Consumer Buying Behavior

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dc.contributor.advisorkiss, Marietta
dc.contributor.authorAlkhalifah, Zahrah
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2017-10-30T06:41:57Z
dc.date.available2017-10-30T06:41:57Z
dc.date.created2017-10-27
dc.description.abstractThis research responds to the main question of the impact of social media on consumer purchasing decisions. Understanding consumer behavior is complex. Companies that want to build a strong customer base and develop a successful marketing strategy should understand the consumer behavior model. When the companies go through social media this will allow the companies to interact and communicate with individuals.hu_HU
dc.description.correctortben
dc.description.courseBusiness Administration and Managementhu_HU
dc.description.degreeBSc/BAhu_HU
dc.format.extent47 pagehu_HU
dc.identifier.urihttp://hdl.handle.net/2437/244907
dc.language.isoenhu_HU
dc.subjectConsumer behaviorhu_HU
dc.subjectPurchasing process
dc.subjectSocial media
dc.subject.dspaceDEENK Témalista::Közgazdaságtudományhu_HU
dc.titleImpacts of Social Media on Consumer Buying Behaviorhu_HU
dc.title.translatedA közösségi media hatásai a fogyasztó vásárlási magatartásárahu_HU
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