Marketing strategies in the alcoholic beverage sector in Turkey

A tétel rövid nézete
dc.contributor.advisorTóth, Eszter
dc.contributor.authorSevgen, Cem
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2020-10-27T13:49:59Z
dc.date.available2020-10-27T13:49:59Z
dc.date.created2020-10-25
dc.description.abstractIn Turkey, there is a full advertisement ban in the alcoholic beverage sector since 2013. Turkish government fully restricts the players in the sectors to advertise, sponsor, have a social media account and even a website. Last advertisement the brands had with their name and logo which sells alcohol were “goodbye” messages on the newspapers just before this new law has been set into act by the Turkish government. We tried to see its effects and which marketing techniques and strategies are being chosen and used by the firms to stand-out. Brands in the sector mainly focusing on slogan advertisement. Advertising and marketing are still important, maybe more than ever, and the most commonly used methods are the word to mouth method, supported by and beyond reproach customer service and viral marketing.hu_HU
dc.description.correctorKE
dc.description.courseBusiness Administration and Managementhu_HU
dc.description.degreeBSc/BAhu_HU
dc.format.extent45hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/297598
dc.language.isoenhu_HU
dc.subjectmarketinghu_HU
dc.subjectTurkeyhu_HU
dc.subjectadvertisinghu_HU
dc.subjectculturehu_HU
dc.subjectalcoholic beverageshu_HU
dc.subject.dspaceDEENK Témalista::Közgazdaságtudományhu_HU
dc.titleMarketing strategies in the alcoholic beverage sector in Turkeyhu_HU
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