Impacts of social media on consumer buying behavior

A tétel rövid nézete
dc.contributor.advisorKiss, Marietta
dc.contributor.authorAlkhalifah, Zahrah
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2017-10-27T09:24:04Z
dc.date.available2017-10-27T09:24:04Z
dc.date.created2017-10-27
dc.description.abstractThis research responds to the main question of the impact of social media on consumer purchasing decisions.Understanding consumer behavior is complex.Companies that want to build a strong customer base and develop a successful marketing strategy should understand the consumer behavior model. When the companies go through social media this will allow the companies to interact and communicate with individualshu_HU
dc.description.correctorKE
dc.description.courseBusiness Administration and Managementhu_HU
dc.description.degreeBSc/BAhu_HU
dc.format.extent47 pagehu_HU
dc.identifier.urihttp://hdl.handle.net/2437/244811
dc.language.isoenhu_HU
dc.subjectconsumer behaviorhu_HU
dc.subjectpurchasing process
dc.subjectsocial media
dc.subject.dspaceDEENK Témalista::Közgazdaságtudományhu_HU
dc.titleImpacts of social media on consumer buying behaviorhu_HU
Fájlok
Gyűjtemények
Hallgatói dolgozatok (Marketing és Kereskedelem)