The History of the Dangers and Regulations of theTobacco Advertising Industry
| dc.contributor.advisor | Csató, Péter | |
| dc.contributor.author | Vass, Péter | |
| dc.contributor.department | DE--Bölcsészettudományi Kar | hu_HU |
| dc.date.accessioned | 2022-05-18T10:20:33Z | |
| dc.date.available | 2022-05-18T10:20:33Z | |
| dc.date.created | 2022-03-13 | |
| dc.description.abstract | My thesis begins with a review of the early years of tobacco advertisements dating from the late 19th century all the way to the Great Depression introducing how these early adverts became popular and how they would eventually decline in the 1950s when scientists discovered that smoking causes lung cancer. As a result, tobacco companies hired public relations firms like Hill and Knowlton, to maintain stability over the public image of industry by establishing the Tobacco Industry Research Committee (TIRC) a supposed research organisation to manipulate any scientific research that demonstrated a link between smoking and lung cancer. Their aim was to protect and support the commercial interests of tobacco companies until the early 1960s when many lawsuits against TIRC were filed and, as a result, many tobacco companies began to implement self-regulation strategies and created the Cigarette Advertising Code which played a major role in the regulation of cigarette advertising but ultimately this attempt failed because many tobacco companies violated it and continued their unregulated advertising. In the 1970s, the Federal Communications Commission (FCC) suggested a ban on broadcasting pro-smoking advertisements, while another organisation, the Department of Health, Education and Welfare (DHEW), preferred placing anti-smoking advertisements before pro-smoking advertisements, however, neither of them were successful in banning these harmful cigarette ads. One reason for this was the controversial public opinion that generated an argument between tobacco companies and the general public by the theoretical implications of the First Amendment and how their rights concluded the final decision of banning cigarette advertisements or at least regulating it in a large scale to prevent any perceptions of smoking. | hu_HU |
| dc.description.course | Anglisztika | hu_HU |
| dc.description.degree | BSc/BA | hu_HU |
| dc.format.extent | 31 | hu_HU |
| dc.identifier.uri | http://hdl.handle.net/2437/333462 | |
| dc.language.iso | en | hu_HU |
| dc.subject | advertising | hu_HU |
| dc.subject | Tobacco | hu_HU |
| dc.subject.dspace | DEENK Témalista::Kultúratudomány | hu_HU |
| dc.title | The History of the Dangers and Regulations of theTobacco Advertising Industry | hu_HU |
| dc.title.translated | A cigaretta reklámipar veszélyeinek és korlátozásának története | hu_HU |
| dc.type | diplomamunka |