Enhancing Customer Experience in Car Servicing: Insights from Indian Markets

A tétel rövid nézete
dc.contributor.authorMannadhan, Prabhu
dc.contributor.authorG, Madan Mohan
dc.date.accessioned2024-07-22T20:22:30Z
dc.date.available2024-07-22T20:22:30Z
dc.date.issued2024-06-28
dc.description.abstractThis descriptive research has attempted to assess customers' satisfaction with services offered by car servicing firms in India. The researcher administered a structured questionnaire to 300 company customers, selected using the Systematic Random Sampling technique. Data collected were analyzed using SPSS, applying the analytical tools of Frequency, Percentage, Mean, factor analysis, cluster analysis, Chi-square and Correspondence Analysis. Results of the study have revealed that the caring nature of servicing staff, the quality of services and service personnel, and the convenience and comfort offered to customers have been identified as the most important factors affecting customer satisfaction. en
dc.description.abstractThis descriptive research has attempted to assess customers' satisfaction with services offered by car servicing firms in India. The researcher administered a structured questionnaire to 300 company customers, selected using the Systematic Random Sampling technique. Data collected were analyzed using SPSS, applying the analytical tools of Frequency, Percentage, Mean, factor analysis, cluster analysis, Chi-square and Correspondence Analysis. Results of the study have revealed that the caring nature of servicing staff, the quality of services and service personnel, and the convenience and comfort offered to customers have been identified as the most important factors affecting customer satisfaction. hu
dc.formatapplication/pdf
dc.identifier.citationInternational Journal of Engineering and Management Sciences, Vol. 9 No. 2 (2024) , 113-123
dc.identifier.doihttps://doi.org/10.21791/IJEMS.2024.020
dc.identifier.eissn2498-700X
dc.identifier.issue2
dc.identifier.jtitleInternational Journal of Engineering and Management Sciences
dc.identifier.urihttps://hdl.handle.net/2437/376187
dc.identifier.volume9
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/IJEMS/article/view/14233
dc.rights.accessOpen Access
dc.rights.ownerPrabhu Mannadhan, MADAN MOHAN G
dc.subjectCustomer Satisfactionen
dc.subjectPersonnelen
dc.subjectQualityen
dc.subjectServiceen
dc.subjectChi-squareen
dc.subjectCustomer Satisfactionhu
dc.subjectPersonnelhu
dc.subjectQualityhu
dc.subjectServicehu
dc.subjectChi-squarehu
dc.titleEnhancing Customer Experience in Car Servicing: Insights from Indian Marketsen
dc.typefolyóiratcikkhu
dc.typearticleen
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International Journal of Engineering and Management Sciences (DE-journals)