Consumer Behaviour and Motivations of university students in Hungary toward food delivery platforms and their subscription services

dc.contributor.advisor	Kiss, Virág
dc.contributor.author	Hasan, Qasem
dc.contributor.department	DE--Gazdaságtudományi Kar
dc.date.accessioned	2025-12-18T13:49:28Z
dc.date.available	2025-12-18T13:49:28Z
dc.date.created	2025-10-29
dc.description.abstract	This paper examines the factors behind the behaviour of university students in Hungary toward food delivery platforms and their subscription services, drawing upon basic theoretical concepts of consumer behaviour when using food delivery applications. To investigate this, a survey was conducted, and the 151 responses collected were studied. The conclusions offer an analysis of the factors motivating the usage of online food platforms and subscriptions, which can help such platforms improve their services and increase consumer loyalty.
dc.description.course	Business Administration and Management
dc.description.degree	BSc/BA
dc.format.extent	50
dc.identifier.uri	https://hdl.handle.net/2437/401018
dc.language.iso	en
dc.rights.info	Hozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subject	Consumer Behaviour
dc.subject	Food Delivery Applications
dc.subject	Subscription Services
dc.subject.dspace	Economics
dc.title	Consumer Behaviour and Motivations of university students in Hungary toward food delivery platforms and their subscription services
dc.title.translated	A magyarországi egyetemi hallgatók fogyasztói magatartása és motivációi az étel-kiszállító platformok és azok előfizetéses szolgáltatásai iránt

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