Consumer Behaviour and Motivations of university students in Hungary toward food delivery platforms and their subscription services

Abstract

This paper examines the factors behind the behaviour of university students in Hungary toward food delivery platforms and their subscription services, drawing upon basic theoretical concepts of consumer behaviour when using food delivery applications. To investigate this, a survey was conducted, and the 151 responses collected were studied. The conclusions offer an analysis of the factors motivating the usage of online food platforms and subscriptions, which can help such platforms improve their services and increase consumer loyalty.