Global corporations’ glocalization strategy-case study of Disney and Starbucks

A tétel rövid nézete
dc.contributor.advisorErdey, László
dc.contributor.authorLi, Keyu
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2018-04-25T08:11:03Z
dc.date.available2018-04-25T08:11:03Z
dc.date.created2018-04-27
dc.description.abstractGlobalization is an essential tool for global corporations, but localization is also important. For the global corporations, the marketing strategy should be varies on the different market. To design the marketing strategy with keeping the international character but focus on the local preference is what the global corporation need to do. This is also means that the global corporations should "think the global but act the local".hu_HU
dc.description.courseBusiness Administration and Managementhu_HU
dc.description.degreeBSc/BAhu_HU
dc.format.extent48hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/250174
dc.language.isoenhu_HU
dc.subjectGlobalizationhu_HU
dc.subjectGlobal corporationhu_HU
dc.subjectGlocalizationhu_HU
dc.subjectstrategyhu_HU
dc.subjectDisneyhu_HU
dc.subjectStarbuckshu_HU
dc.subject.dspaceDEENK Témalista::Közgazdaságtudományhu_HU
dc.titleGlobal corporations’ glocalization strategy-case study of Disney and Starbuckshu_HU
dc.title.subtitleGlobal corporations’ glocalization strategy-case study of Disney and Starbuckshu_HU
Fájlok
Gyűjtemények
Theses (GTK)