The online marketing possibilities and judgment of the domestic food-sector

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dc.contributor.authorFehér, András
dc.date.accessioned2021-06-28T10:54:12Z
dc.date.available2021-06-28T10:54:12Z
dc.date.issued2014-04-08
dc.description.abstractThe theme of my PhD research is the online marketing possibilities and judgment of the domestic food-sector. This article is based on the important bibliography of my research theme. I show the new categorization of the tools of marketing communication. I examine the recent years’ changes of the social approach and the interactivity. Based on the meeting of the Internet I separate our ages’ generations. Furthermore I examine the transformation of consumers into users in the digital environment. I prove the changes of the Internet’s penetration and the presence of enterprises in the Internet with statistic data. I touch the tendency of information searching in online environment. I present new methods to measure the online marketing activities’ return. Finally, I define my objectives of research based on my own experience and bibliography overview over and above I draw up my concrete future’s research which I separate seconder and primer section.en
dc.formatapplication/pdf
dc.identifier.citationActa Agraria Debreceniensis, No. 58 (2014) , 77-84
dc.identifier.doihttps://doi.org/10.34101/actaagrar/58/1976
dc.identifier.issn2416-1640
dc.identifier.issue58
dc.identifier.jatitleActa agrar. Debr.
dc.identifier.jtitleActa Agraria Debreceniensis
dc.identifier.urihttps://hdl.handle.net/2437/315846en
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/actaagrar/article/view/1976
dc.rights.accessOpen Access
dc.subjectonline marketingen
dc.subjectsocial mediaen
dc.subjectinformation searchen
dc.subjectusersen
dc.titleThe online marketing possibilities and judgment of the domestic food-sectoren
dc.typefolyóiratcikkhu
dc.typearticleen
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