In today’s intense competition among service industry organizations, it is important now more than ever before that organizations frequently evaluate themselves in terms performance. An impartial analysis of the competitive market circumstances allows for increased consciousness within the firm as well as long-term growth. Efficient self-appraisal can be accomplished through an in-depth analysis of the mission and vision of the establishment as well as the interpretation of strategic management matrices. This case study of VisitMe company derived suggested mission and vision statements for the firm via the formulation of strategies that instantly engage the main factors of the current economic situation. VisitMe’s market position in Hungary is evaluated against its competitors’ using strategic planning matrices, in order to provide an accurate estimation of the firm’s current relative market share and market competitive position. Based on the results of the analysis, the need for intensive strategies became obvious and specific strategy recommendations like firm development in Debrecen market are outlined.