Food Super Store Shopping Environment and Consumer Impulsive Buying Behavior

A tétel rövid nézete
dc.contributor.authorMuqaddas, Muhammad Fahid
dc.contributor.authorAzfer, Syed Ali
dc.date.accessioned2024-08-01T07:40:57Z
dc.date.available2024-08-01T07:40:57Z
dc.date.issued2017-12-29
dc.description.abstractThis study examines the impact of food super store shopping on impulsive buying behavior. The results highlight that discounted price, advertisement &promotion, visual merchandising and emotional attachment, have impact on consumer impulsive buying behavior but special occasions and companion’s influence donot impact consumer impulsive buying behavior. The study is based on a sample of food super store buyers from Rawalpindi and Islamabad. The exploration is useful for marketers to understand impulsive consumers and their choices. Food super stores are one of the growing businesses in Pakistan; therefore, this study will guide the marketers to understand this market segment effectively. The study also discovers the association between food super store shopping environment and types of consumer impulsive buying behavior which are cognitive impulsive buying and affective impulsive buying. JEL codes: M31, M37, M39en
dc.description.abstractThis study examines the impact of food super store shopping on impulsive buying behavior. The results highlight that discounted price, advertisement &promotion, visual merchandising and emotional attachment, have impact on consumer impulsive buying behavior but special occasions and companion’s influence donot impact consumer impulsive buying behavior. The study is based on a sample of food super store buyers from Rawalpindi and Islamabad. The exploration is useful for marketers to understand impulsive consumers and their choices. Food super stores are one of the growing businesses in Pakistan; therefore, this study will guide the marketers to understand this market segment effectively. The study also discovers the association between food super store shopping environment and types of consumer impulsive buying behavior which are cognitive impulsive buying and affective impulsive buying. JEL codes: M31, M37, M39hu
dc.formatapplication/pdf
dc.identifier.citationTáplálkozásmarketing, Vol. 4 No. 1-2 (2017): Táplálkozásmarketing , 65-77
dc.identifier.doihttps://doi.org/10.20494/TM/4/1-2/6
dc.identifier.eissn2631-1380
dc.identifier.issn2064-8839
dc.identifier.issue1-2
dc.identifier.jatitleTM
dc.identifier.jtitleTáplálkozásmarketing
dc.identifier.urihttps://hdl.handle.net/2437/378684
dc.identifier.volume4
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/taplalkozasmarketing/article/view/9065
dc.rights.accessOpen Access
dc.subjectimpulsive buying behavioren
dc.subjectshopping environmenten
dc.subjectcognitive behavioren
dc.subjectaffective behavioren
dc.subjectimpulsive buying behaviorhu
dc.subjectshopping environmenthu
dc.subjectcognitive behaviorhu
dc.subjectaffective behaviorhu
dc.titleFood Super Store Shopping Environment and Consumer Impulsive Buying Behavioren
dc.typefolyóiratcikkhu
dc.typearticleen
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