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Tétel Szabadon hozzáférhető A fenntartható élelmiszer-fogyasztás összefüggései(2024-06-30) Szakály, ZoltánThe past seventy years have been perhaps the fastest development phase in human history. The concept of sustainable development is the sense of responsibility towards future generations, the so-called emphasizes intergenerational solidarity by recognizing the right of future generations to meet their needs. The biggest challenge facing humanity is finding solutions to reduce the damage it causes. The key to this is changing consumption habits. We believe that a food consumption structure that has a low environmental impact, but at the same time an insufficient nutrient density, cannot be considered sustainable, as this leads to malnutrition and deficiency diseases. A sustainable food system (SFS) is a food system that ensures food security and healthy nutrition for all, in a way that does not jeopardize the economic, social and environmental foundations for future generations. Based on what has been described so far, it is clear that the environment and health are two key dimensions of a sustainable diet or sustainable food consumption. The article presents the implementation possibilities of sustainable food consumption through examples. JEL Codes: E2, Q5Tétel Szabadon hozzáférhető A húsáruk marketingjének piaci kihívásai különösképen a fogyasztói magatartás aspektusában(2025-09-07) Marczin, Tamás; Brumár, Boglárka; Soós, MihályIn recent years, the food industry has been facing new challenges related to consumer demands. New trends are replacing the old familiar ones, affecting the consumption of meat products and the acceptance of processed products. In the Hungarian context, it is also noteworthy that consumer behaviour is particularly price-sensitive. In this new market environment, meat industry operators, including companies developing stuffed meat products, need to engage in marketing activities that will enable them to sell their products successfully. The aim of this research is to highlight the factors that determine this process from the point of view of consumer preferences and the players in the sector. The results of the research show that the majority of consumers consume meat products on a weekly or daily basis. In terms of diet, there is an even split between fresh and processed products and mixed consumption. In terms of meat preferences, the vast majority of consumers prefer to consume the well-known and traditional meat products: chicken, beef, pork and fish. Few people include meat products that are specialities of the national cuisine (rabbit, duck, goose, game) in their diet. A similar trend can be observed for attitudes towards stuffed meat products, where the taste and product are typically dominant in purchasing decisions. This suggests that domestic consumers continue to consider meat products as an important factor in their diet. However, it is precisely because of this fact that operators in the product field need to adopt a marketing strategy that takes account of consumers' price sensitivity, their conservative attitude and the fact that they identify the product group as a staple food. Thus, in the case of product development by introducing a new flavour or changing a key product characteristic, it is important to introduce and promote it in a considered way, as this will make consumers more willing to incorporate it into their purchasing decisions. JEL codes: M31, Q13, Q18Tétel Szabadon hozzáférhető The Impact of Influencer Marketing on Consumer Motivation and Awareness in the Dietary Supplements Market –Exploratory Research(2025-06-30) Rimóczi, Csilla; Alekosz, MáriaThis study explores the impact of influencer marketing on consumer motivation and awareness in the dietary supplements market. The increasing prevalence of social media and its integration into daily life has positioned influencer marketing as one of the most dynamic and influential tools in targeting younger generations, particularly the z and y generations. This study examines how influencer marketing affects purchasing behavior, with an emphasis tin the health-conscious lifestyle trend. Through a combination of secondary and primary research, the study identifies key trends and motivations driving consumer behavior in the dietary supplements sector. Six qualitative in- depth interviews were conducted with participants aged 24 to 35 from the y and z generations. These interviews highlighted the importance of health consciousness, social media influences, and individual trust in influencers’ credibility. Participants’ motivations for using dietary supplements include health maintenance, energy boosts, and convenience, though skepticism towards influencer-promoted products persists. The findings suggest that while influencer marketing holds significant sway over generation Z consumers, authenticity, scientific backing, and the influencers’ credibility play critical roles in determining their effectiveness. Conversely, generation Y consumers demonstrated a greater degree of skepticism towards influencers and placed more emphasis tin staff research and expert opinions. The study concludes that responsible influencer marketing practices and better consumer education are essential. These include transparent, scientifically grounded communication lake mitigate potential misinformation. The insights gained contribute lake understanding how generational differences shape consumer engagement with dietary supplements and highlights the need for regulated marketing practices lake ensure ethical promotion in this growing market. JEL Codes: M31, I112Tétel Szabadon hozzáférhető Borfogyasztási szokások Magyarországon(2025-06-30) Lenkovics, Beatrix; Soós, Gabriella; Lugasi, AndreaWine production and consumption varies widely from country to country, due to the diversity of the world's wine-producing regions and consumer preferences. The wine sector is a global market where wine production and consumption trends are constantly evolving. In recent decades, the world wine market has undergone a complete transformation, and Hungarian wine culture has also undergone significant changes. Every culture of every age has had its own ideas about wine, wine making and wine consumption. The wine sector also faces the challenge of changing consumer preferences. The research aims to understand the wine consumption habits of domestic consumers. The research will explore the aspects of wine choice, where wine is consumed and where wine is purchased. Wine consumption in Hungary is a small part of the daily consumption, The results of the research show that wine consumption in Hungary today is related to income. Improving the income situation increases the frequency of wine consumption. Further results show that wine was purchased in higher amount by people with higher incomes and higher education levels, which is similar to the consumer audience in most countries. The transformation has been generated by the emergence of new viticultural and oenological technologies based on scientific results, the increased demand for quality, the spread of producer sophistication and the emergence of a discerning wine consumer class. JEL Codes: L83, M31Tétel Szabadon hozzáférhető A Gymbeam és Myprotein weboldalak online vásárlási élményének összehasonlító elemzése szemkamerás kutatással(2025-09-07) Bánszki, Fruzsina Flóra; Boros, Henrietta MónikaThe interest in a health-conscious lifestyle and the spread of digitalisation are gradually increasing the demand for online grocery shopping. In this context, the aim of our research was to explore the factors that consumers encounter during the shopping process in the GymBeam and MyProtein online stores. Different methods were used in the research. Besides an eye-tracking research, a follow-up questionnaire and a focus group discussion were conducted. First, a literature analysis was conducted, which provided insights into the purchasing habits of health-conscious consumers of products perceived as healthy online. Subsequently, 38 participants in the eye-tracking research study viewed the main pages of the GymBeam and MyProtein websites, the precieved as healthy product category pages, and two specific own branded product pages. After the results were collected, participants completed a follow-up questionnaire to help understand the demographic background. Finally, a focus group discussion with 8 participants was used to gain deeper insights into consumer preferences, impressions and online shopping behaviour. The results of the research suggest that companies need to pay particular attention to visual appearance, as packaging and online promotional strategies have a significant impact on consumer decisions. The results suggest that online stores should ensure that product information is presented in a clear and concise manner, design the location of the promotions bar and consider using pop-ups in this way to effectively target customers. JEL Codes: M31, I12Tétel Szabadon hozzáférhető A legdrágább falatok, avagy az élelmiszer-pazarlás a debreceni egyetemi hallgatók körében(2024-12-31) Bittner, Beáta; Vida, Viktóra; Kovács, Sándor; Kovács, Tünde Zita; Kasza, Gyula; Nagy, Adrián Szilárd; Szakos, DávidThe scale, importance and consequences of food waste are a much-studied topic, as they contribute greatly to resource wastage and environmental damage. Research at the University of Debrecen aimed to explore the factors behind food waste, with a particular focus on the habits of university students. While the overall level of food waste is well documented worldwide, research on specific population groups, such as university students, has only recently received attention. University students represent a unique demographic group due to their particular life rhythm, limited financial means and more in-depth knowledge. In the framework of the research, a survey was conducted among the students of the University of Debrecen in the academic year 2023/2024 to find out their knowledge and habits related to food waste. The aim of the survey is to highlight opportunities to reduce waste and contribute to more sustainable consumption patterns. The survey was voluntary and consisted of 133 questions in several groups of questions. After data cleaning, the present study is based on the responses of 618 students. Data analysis was conducted using SPSS 29.0. Analysis of variance (ANOVA) and t-test were conducted and Chi-square test was used at 5% level of significance. K-means clustering algorithm was used to group respondents based on their estimated individual food waste in kilograms and their household or national average food waste. In addition to this, PCA (Principal Component Analysis) analysis was applied. There was a significant difference between genders, with women typically wasting less food than men, there was no difference in wastage between income groups, but there was for the principal components based on attitudes, with those of modest income typically being more financially conscious, while those of above average income were less characterized by planning and more characterized by environmentalism. There was also a significant difference by education level, with lower educated individuals being more receptive to discounts and higher educated individuals scoring higher on the environmental principal component. JEL Codes: D12, Q18, Q 53, Q56Tétel Szabadon hozzáférhető Vényköteles (Rx), vény nélkül kapható (OTC) gyógyszerek és étrend-kiegészítők vásárlási mintázata magyar fogyasztók körében(2024-06-30) Kertész, Balázs; Balogh, Péter; Bíró, KláraOver-the-Counter (OTC) medicines and food supplements plays an important role in healthcare. It is generally accepted that, when used properly, OTC medicines save consumers time and money. In this paper we looked into the purchasing behavior of the Hungarian population regarding OTC drugs and food supplements, highlighting the significance of self-medication. Using a quantitative online survey in March 2022 with a national representative sample, the research aimed to measure the out-of-pocket health expenditures, focusing on OTC drugs and food supplements. The analysis showed that the population spends more money on OTC drugs and food supplements than the co-payment of prescription (Rx) drugs, and the combined expenditures on OTC drugs and food supplements significantly contribute to the household's total healthcare costs, representing 45% of this budget. Three hypotheses were formulated to investigate the relationships between the spending on Rx medications, OTC drugs, food supplements, and various demographic factors. The analysis showed significant correlations, indicating that as expenditures on Rx medications increase, so do the purchases of OTC drugs and food supplements. Demographic analysis indicated that the younger demographic age group (18-35 years) tends to spend the least on both Rx, OTC drugs and food supplements, while the 36-50 age group exhibits the highest expenditure on food supplements. However, no significant difference in OTC drug purchases was found among those older than 36 years. The study raises further questions regarding the purchasing behavior of chronic patients, the differentiation between OTC drugs and food supplements by consumers, the influence of minors in the household on purchasing decisions, and whether the primary target demographic for these products should be expanded beyond the 35-50 aged women as it is defined nowadays. JEL Codes: I11, I12, M31Tétel Szabadon hozzáférhető Environmental Awareness of Generations and Sustainable Product Development: The Way towards a Green Future(2024-12-31) Tóth, Elektra; Czeglédi, Ildikó; Popovicsné Szilágyi, Zita; Müller, AnettaEnvironmental protection is one of the most significant challenges of our time, becoming increasingly urgent due to the growing population and consumption. This study examines the environmental awareness of different generations, particularly Generation Z, and highlights gender differences. The online questionnaire survey analyzed the opinions of 427 respondents living in the Northern Great Plain region, of whom 367 belonged to Generation Z (148 men, 219 women) and 57 to Generations X and Y. The study also investigated Generation Z's attitudes toward activities aimed at mitigating climate change, with comparisons across genders and generations. On a 1-to-5 Likert scale (1 = not important at all, 5 = extremely important), Generation Z ranked selective waste collection (average = 4.37), avoiding food waste (average = 4.21), and conscious energy use (average = 4.17) as the most important. Women rated environmentally conscious activities, such as using recycled paper and choosing products with less packaging, significantly higher than men (p ≤ 0.05). Comparative analysis showed that Generations X and Y considered nearly all climate protection activities more important than Generation Z (p ≤ 0.05), likely due to higher levels of knowledge about energy-saving solutions. Education and family environment play a key role in shaping environmental values. Despite generational differences, Generation Z also prioritizes waste reduction and considers climate protection aspects in their purchasing decisions. The study additionally presents the development of a sustainable soft drink that incorporates environmental considerations and offers an innovative packaging solution to minimize waste. JEL code: Q01Tétel Szabadon hozzáférhető Genetikai alapú személyre szabott táplálkozás és az étrend-kiegészítő fogyasztás kapcsolata a magyar lakosság körében(2024-06-30) Holbné Nábrádi, Zsófia IldikóGenetic-based personalised nutrition is a concept that adapts diets, foods and nutrients to a person's individual needs (genetic, lifestyle and environmental), of which the use of supplements can be an integral part. Personalised nutrition, as a new technology and nutritional principle, could be a good way to improve the objective health status of the population in a meaningful way. However, previous research has shown that Hungarian consumers are distrustful and uncertain about this new technology, despite its obvious benefits. My main objective is to identify the attitudes towards nutrigenomics in relation to dietary supplement consumer behaviour. My quantitative analysis was carried out on a nationally representative sample of 1000 people. In the present study, I describe the clusters of the Hungarian population based on their dietary supplement consumption behaviour. Each cluster has different opinions on who they perceive as having an advantage in the applicability of genetic-based tests and to what extent they expect consensus among experts on genetic-based tests. Clusters show characteristic differences in openness to innovation and attitudes towards genetically personalised nutrition. I complemented my results with a qualitative study, which I conducted in the form of a netnographic survey. Through content analysis on social media, I identified the most common themes and consumer reactions to personalised nutrition on social media sites. Overall, it was found that dietary supplement consumption and the adoption of genetic-based tests show synergies in the manifestation of openness to novelty, health promotion behaviours, social norms, and positive attitudes. JEL Codes: A13, I12, P46Tétel Szabadon hozzáférhető QFD és a Kano-modell integrálása egy étrend-kiegészítő tabletta bevezetéséhez(2024-12-31) Kotsis, Ágnes; Darnai, BalázsThe University of Debrecen (UD) is aiming to enter the dietary supplements market with its own branded and self-manufactured products. The goal of our research is to determine the product characteristics which provide a competitive advantage for a dietary supplement capsule about to be launched and translate them into technological parameters of manufacturing. In this research, we aim to find out (K1) which product characteristics contribute the most and (K2) which technological parameters need to be focused on during production. To answer these questions, we integrated the Kano Model was integrated into the "House of Quality" (QFD) model and cluster analysis was conducted. By applying these methods together, we can get a clearer picture of which product characteristics to focus on in product development to achieve the highest increase in customers’ satisfaction. The responses of 298 individuals were analysed based on their consumption habits. According to our results, natural ingredients, scientific background of the University of Debrecen, and safety were attractive factors for identifiable target groups, moreover, the first two attributes contributing the most to customers’ satisfaction. Therefore, we also recommend indicating these on the packaging. Based on the House of Quality analysis, bioactive ingredients emerged as the most important technical parameter, so we recommend its adaption in production. JEL codes: I12, L11 L66Tétel Szabadon hozzáférhető Verseny és előny – A Decanter World Wine Awards magyar vonatkozású eredményei és azok összefüggése a borok árával(2024-06-30) Szilágyi, László; Nagy, Adrián SzilárdThis study examines the relationship between Hungarian wine prices and the results of the 2023 Decanter World Wine Awards (DWWA). The study analyses the relationship between the DWWA and the prices of medal-winning Hungarian wines and the impact on the Hungarian wine sector. An analysis of the correlation between the Decanter World Wine Awards and Hungarian wines shows the price-shaping effect of wine competitions on the Hungarian and international wine market. By taking advantage of the recognition and credibility provided by the DWWA, Hungarian winemakers have the opportunity to position their wines in higher market segments, serving discerning consumers seeking premium and award-winning wines. Three regions seem to be best suited for this: Tokaj, Eger and South Pannonia (Villany and Szekszard). The winning wines will contribute to the economic viability and sustainability of the Hungarian wine industry, providing access to new sales channels, international recognition and promoting the unique and diverse Hungarian terroir. The medals achieved in this prestigious competition will facilitate market entry in competitive markets and foster cooperation with distributors and importers seeking quality-driven wine portfolios. Continued investment in quality development, sustainability practices and market diversification will be essential for Hungarian winemakers to capitalise on the success of the competition for long-term growth. In the future, the authors aim to conduct a study of the results of several years of competition, incorporating new perspectives. JEL Codes: E2, E3, F1, M2, M3Tétel Szabadon hozzáférhető A szülő és gyermek egészségmagatartásának kapcsolata(2024-06-30) Pfau, Christa Sára; Bácsné Bába, Éva; Kanyó, Zsófia Krisztina; Molnár, AnikóIn recent years our daily lives have been characterised by lifestyle diseases, sedentary lifestyle, high level of physical inactivity, global pandemic. Because of this reason health becomes as an important value in our everyday life. It can be said that health status is a dynamic status which is affected by various aspects. The development of health behaviour involves individual decision-making and choices, the social and built environment, as well as various socialization contexts. The family model and the socio-economic status of the family play a crucial role in shaping children's attitudes towards health culture, exerting a significant influence on the formation of children's habits such as physical activity and proper nutrition. In childhood, there is partial control, with parents making decisions about living conditions, nutrition, and most aspects of the child's life. It is also important to note, that adolescents constitute a demographic where primary prevention can achieve the most long-term successes. Because of this reason, at the centre of our research is the examination of parental patterns and their reflection in the health behaviour of young adults, including eating-, sleeping-, and harmful habits as well as covid pandemic's effect on the eating habits of the families. JEL Code: I12Tétel Szabadon hozzáférhető Az élelmiszerpazarlás jelenlegi helyzetének bemutatása Magyarországon(2024-12-31) Varga-Karádi, Nóra; Kiss, Virág Ágnes; Vida, ViktóriaOur research focuses on food waste, one of the global problems of our time. Food waste has not only economic but also significant environmental and social consequences. Our aim is to highlight the importance of sustainable food consumption and production in the light of relevant figures, to provide a comprehensive picture of the current situation of food waste in Hungary and to serve as a starting point for other similar research closely related to this topic. In order to achieve this, the background to the topic and existing good practices will be examined. Based on the literature, it can be concluded that there is a significant amount of food waste in households, which could most likely be prevented. A collection of good practices that companies and businesses have launched to reduce food waste has been compiled. It would be worthwhile to raise awareness of these food waste reduction opportunities, alternative uses for food leftovers and composting, through a targeted marketing campaign to raise awareness of the issue. JEL code: Q56Tétel Szabadon hozzáférhető Gyümölcsöt ajándékba? A zöldség-gyümölcs ajándékozás lehetséges aspektusai(2024-12-31) Szabó, ImolaGiving fruit and vegetables as gifts is not a widespread custom in Hungary, while a healthy lifestyle is always considered a good buzzword. While abroad, special vegetable and fruit baskets already offer unique gift options, at home the classic books, chocolates, flowers, and the provision of services and experiences are preferred. Some special fruits are sold for millions on the market, but there are also cheaper, yet unique products. Although the gifting of fruit and vegetables has historical traditions all over the world, nowadays their sale as gifts has declined. Consumers who are environmentally and health-conscious, open to a green lifestyle, or just curious could be realistic target segments for this niche area, which could be brought to success with an appropriate marketing strategy. JEL codes: I12, M31, Q13Tétel Szabadon hozzáférhető A tojás mint alapvető és funkcionális élelmiszer táplálkozás-élettani jelentősége(2017-12-29) Szőllősi, László; Molnár, Szilvia; Molnár, Györgyi; Horn, Péter; Sütő, ZoltánThe image of table eggs and egg consumption habits were negatively influenced by the American National Cholesterol Education Program based on the misperception that dietary cholesterol affects serum cholesterol levels in blood. Research in recent years, which is less well-known and widespread in the public awareness, has refuted this theory. Eggs are miracle foods containing 40 proteins and 18 amino acids, and rich in vitamins and minerals, with the same biological value as breast milk. Moreover, eggs have functional properties which can make it one of the possible tools for improving public health because it reduces the risk of a large number of diseases, and helps brain function and foetal development, and strengthens the immune system. Nevertheless, the Hungarian egg consumption and production were down in recent years. Stopping and reversing this trend are needed as quickly as possible. The aim of this study is to summarize the latest research results on eggs and its nutritional significance, which is able to provide a basis for adequate information to consumers and updating the knowledge of related disciplines. JEL codes: I10, M30, Q13Tétel Szabadon hozzáférhető Pilot-study az iskolai éttermek ételeinek kedvelése és az éttermi szolgáltatás fontosabb tényezőinek vizsgálatához(2017-12-29) Tóth, András; Ittzés, András; Pelyhe, Liza; Illés, B. Csaba; Dunay, Anna; Bittsánszky, AndrásIn Hungarian public educational institutions (nurseries, kindergartens, primary and secondary schools) it is compulsory to provide food for schoolchildren at least by one meal per day. Schoolchildren represented 14% of the total population of Hungary in 2016. Although school catering is compulsory task for educational institutions, many students refuse this service, because of food intolerances or based on external reasons such as „I don’t like’, ”it is not tasty” or because of negative opinions and rumours about school catering services. Surveys have already been conducted in some countries on the acceptance of school catering services in order to explore the reasons of the negative experiences, but in Hungary, our research was the first in this topic. Our main goal was to explore the acceptance level of the school catering services and their meals in the sample of schools in Budapest. The first step of our research was to launch a pilot study, where 202 students and teachers of five schools in Budapest filled a questionnaire. The most preferred meals of the students were roasted and fried meats (they would like to have these meals more frequently), and cakes/desserts. The least preferred meals were pottage, and simple soups, which they would like to consume less frequently. Teachers preferred healthier food, e.g. fish, stewed or grilled vegetables. In almost half of the different meal types, a significant difference was detected between the answers of teachers and students. Noodle dishes, cakes and desserts were preferred at significantly higher level by the students. The different characteristics of the meals (taste, aroma, nutritional value, temperature, serving style) were assessed as significantly less important by the students than by teachers. Food hygiene, healthy food and diversity of meals were assessed equally well by the two respondent groups. Both respondent groups indicated that adapting to the individual needs of the consumers is inadequate. JEL codes: D12, L83Tétel Szabadon hozzáférhető Feltáró kutatás a hagyományos és tájjellegű élelmiszerek jelentőségének megállapítására az Észak-Alföldi Régióban(2017-12-29) Halasi, Nóra; Nábrádi, AndrásThe traditional and regional foods represent distinctive and unique values for customers in the world food market by their inimitable tastes and appearances. In today’s fast-moving world in which globalization’s different – both positive and negative – effects determine the daily activities of consumers and influence their needs, their choices and their decisions during the regular food and raw material purchases; it is relevant to strive for the presence and regular consumption of traditional products also to become known to a wide circle of society. The key objectives of our research are the main effects of traditional and regional foods in the Northern Great Plain, particularly with regard to the marketing and economic aspects approach. Our study is an experimental study of a later larger number of elements and representative survey, and it is based primarily on online questionnaires. During the research we received 151 available questionnaires. The interviewed inhabitants of the region have declared a positive opinion in the context of traditional and regional foods, most of them purchased and consumed these products regurarly. JEL code: M31Tétel Szabadon hozzáférhető A pálinka minősítése a XXI. században(2017-12-29) Harcsa, Imre MilánThe issue of food quality came to prominence in the last decade. If we talk about sensory evaluation most of people mean the scoring method by that when in fact several evaluation methods are known. The amendment of the Excise tax in 2010 introduced the notion of the previously unknown distillate. The article clarify the difference between pálinka and distillate. The terms of pálinka tasing and the award criteria will be intoduced. How does the non-professional customer know that he buys a high quality product? The Pálinka trademark which was introduced in the autumn of 2012 and the brochure called Pálinkas of excellence can be a stronghold for them. For the pálinka strict quality requirements are in place in which the instrumental analysis can help. The article presented the pálinka-faults aroma wheel made by the author. JEL code: D12Tétel Szabadon hozzáférhető A vendégelégedettség/elégedetlenség és panaszkezelés a magyar házon kívüli étkezési szektorban(2016-12-30) Lehota, József; Gyenge, Balázs; Komáromi, Nándor; Lehota, Zsuzsa; Rácz, Georgina; Horváth, Ádám; Könyves, Erika; Törőné Dunay, AnnaThe contribution of the eating-out-of-home sector to the overall food spending of Hungarian households is very low, especially when compared to other, well developed countries. In order to increase this market – besides the improvement of the elements of macro- and micro-environment – a significant task is to strengthen and improve the consumer satisfaction and loyalty. Consumer satisfaction/dissatisfaction is a complex system whose key element is complaint handling. The research team conducted a questionnaire survey in the spring of 2014 in Hungary (Central Hungary and Northern Great Plain regions) with a sample of 1063 respondents of the age group 15+ years. In the survey, the research models and findings of former international research projects were taken into consideration. Our research results are in compliance with the international research results and trends, although differences may be found in the numbers and extent of the Hungarian results. In the Hungarian eating-out-of-home sector, the desired service quality of the consumers exceeds the detected quality of services particularly in the key areas. Despite the frequent consumer dissatisfaction, the documented forms of dissatisfaction, which could be recognized directly by the management (e.g. direct complaints towards the staff, registered opinion on the claims book), are very low. Guests prefer to use the indirect channels of complaint (for example choosing other restaurant, negative word of mouth, or reducing tips), which will result in that the specific reasons of complaints could not be recognized by management of the restaurant. The exploration and registration of the original problems are the main prerequisites of the successful improvement of consumer satisfaction, therefore establishing an active complaint management system should be a key task for the restaurants. JEL code: D12Tétel Szabadon hozzáférhető Funkcionális élelmiszerek előállítása, forgalmazása és fogyasztása Magyarországon(2017-12-29) Biacs, Péter ÁkosFunctional food is a specific food which fulfills the original aim of being a nutrient and an energy-carrier, but promotes better health and well-being. During the last decades new and healthier foods were designed to reduce the risk of chronic illnesses and conditions such as cardiovascular diseases, osteoporosis, some cancers and obesity. However, functional foods are traditional foods expected to be consumed in the diet, but modified in such a way that promotes better health. In Hungary about 16% of the consumers are interested in buying functional foods for health improvements. Dairy products are most often the target products for reducing the risk of osteoporosis in the elderly and increasing gut function. In recent years the market of plant products, especially of fruits and vegetables was rapidly growing due to their high antioxidant capacity. Enhancement metabolism of polyphenols, and flavonoids formed in fruits and vegetables during traditional breeding and processing is not clarified yet and little is known about the effects of the extensive or intensive breeding and of the most economic harvesting time. The functional food science deals with the scientific substantiation of the influences of specific food components (biological active materials) as well as production and formulation of foods and food ingredients. Some of those components are obtained from natural sources, some others are artificial products of the organic synthesis in the industry. The term „functional foods” has never achieved an official definition, but most experts would agree on its benificially target functions in the body beyond adequate nutritional effects. Moderate consumption of vitamines and antioxidants in the diet carried in functional foods are belived to decrease the risk of chronic diseases. According to some market surveys the market of these designed foods is very large and rapidly expanding because of a growing interest among body-builders and other sportsmen with higher physical activities. JEL code: D12