My thesis is about the effective marketing strategies of Apple. It includes a lot of strategies that Apple used to reach its customers such as Viral marketing, word of mouth and many others. A lot of graphs are included comparing Apple's development throughout the years compared to other companies such as Samsung. Annual reports illustrating progression of Apple financially among its competitors in the market. I also showed the SWOT and SPACE matrix to show how Apple operates in the market and its strength, weaknesses etc. Moreover, I suggested how Apple can improve in the future and how to better target its consumers.