Effective Marketing Strategies of Apple

A tétel rövid nézete
dc.contributor.advisorVida, Viktoria
dc.contributor.authorAhmed, Youssef Mohamed Attia Madani
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2023-12-14T12:38:40Z
dc.date.available2023-12-14T12:38:40Z
dc.date.created2023-10-24
dc.description.abstractMy thesis is about the effective marketing strategies of Apple. It includes a lot of strategies that Apple used to reach its customers such as Viral marketing, word of mouth and many others. A lot of graphs are included comparing Apple's development throughout the years compared to other companies such as Samsung. Annual reports illustrating progression of Apple financially among its competitors in the market. I also showed the SWOT and SPACE matrix to show how Apple operates in the market and its strength, weaknesses etc. Moreover, I suggested how Apple can improve in the future and how to better target its consumers.
dc.description.courseBusiness Administration and Management
dc.description.degreeBSc/BA
dc.format.extent43 p.
dc.identifier.urihttps://hdl.handle.net/2437/363108
dc.language.isoen
dc.rights.accessHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectMarketing strategies
dc.subjectSWOT Analysis
dc.subjectViral marketing
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány
dc.titleEffective Marketing Strategies of Apple
dc.title.translatedAz Apple hatékony marketing stratégiái
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