Corporate Strategic planning for an Existing Business

dc.contributor.advisorNábrádi, András
dc.contributor.authorMougoue, Armand Roger
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2022-04-26T10:05:50Z
dc.date.available2022-04-26T10:05:50Z
dc.date.created2022-04-22
dc.description.abstractMy thesis is about a business strategy for an existing company. Firstly, I present the effect of the strategic plan in a company. I chose the Nigerian Bottling company in my research In this regard, I used SWOT analysis of the company, PESTEL analysis of the Nigerian market for data analysis, hypothesis method was used to identify the need for a new strategy, and I recommended a new strategy in the sales promotion plan in order to increase their revenue.hu_HU
dc.description.courseBSc in Business Administration and Managementhu_HU
dc.description.degreeBSc/BAhu_HU
dc.format.extent42hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/331672
dc.language.isoenhu_HU
dc.subjectStrategyhu_HU
dc.subjectNigeriahu_HU
dc.subjectcorporate planninghu_HU
dc.subject.dspaceDEENK Témalista::Közgazdaságtudományhu_HU
dc.titleCorporate Strategic planning for an Existing Businesshu_HU
dc.title.subtitleCase study of the Nigeria Bottling Company PLC Easter Regionhu_HU
dc.title.translatedVállalati stratégiai tervezés egy meglévő vállalkozás számárahu_HU
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