Corporate Strategic planning for an Existing Business
| dc.contributor.advisor | Nábrádi, András | |
| dc.contributor.author | Mougoue, Armand Roger | |
| dc.contributor.department | DE--Gazdaságtudományi Kar | hu_HU |
| dc.date.accessioned | 2022-04-26T10:05:50Z | |
| dc.date.available | 2022-04-26T10:05:50Z | |
| dc.date.created | 2022-04-22 | |
| dc.description.abstract | My thesis is about a business strategy for an existing company. Firstly, I present the effect of the strategic plan in a company. I chose the Nigerian Bottling company in my research In this regard, I used SWOT analysis of the company, PESTEL analysis of the Nigerian market for data analysis, hypothesis method was used to identify the need for a new strategy, and I recommended a new strategy in the sales promotion plan in order to increase their revenue. | hu_HU |
| dc.description.course | BSc in Business Administration and Management | hu_HU |
| dc.description.degree | BSc/BA | hu_HU |
| dc.format.extent | 42 | hu_HU |
| dc.identifier.uri | http://hdl.handle.net/2437/331672 | |
| dc.language.iso | en | hu_HU |
| dc.subject | Strategy | hu_HU |
| dc.subject | Nigeria | hu_HU |
| dc.subject | corporate planning | hu_HU |
| dc.subject.dspace | DEENK Témalista::Közgazdaságtudomány | hu_HU |
| dc.title | Corporate Strategic planning for an Existing Business | hu_HU |
| dc.title.subtitle | Case study of the Nigeria Bottling Company PLC Easter Region | hu_HU |
| dc.title.translated | Vállalati stratégiai tervezés egy meglévő vállalkozás számára | hu_HU |