Based on my findings one can state that during his campaign Barack Obama successfully attracted the attention of the media, he easily became the center of the news, and he grabbed the opportunities given by the technical innovations as he created his social networking system. Furthermore, he smartly responded the attacks towards him and he always stayed as race neutral as it was possible. We can say that more than one hundred and forty years after the Civil War and fifty years after the Civil Rights Movement America was ready for an African-American president, and Obama was ready to fulfill this position. Based on the experiences and mistakes of previous politicians, Obama could be different and he could achieve that the majority of the American citizens could see him as a competent leader of the whole nation, and he could be the first African-American president of the United States of America.