Measuring usability and purchase intention for online travel booking: A case study

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dc.contributor.authorAni, Nur
dc.contributor.authorNoprisson, Handrie
dc.contributor.authorAli, Nazlena Mohamad
dc.contributor.statusnemhu_HU
dc.date.accessioned2021-04-09T09:23:49Z
dc.date.available2021-04-09T09:23:49Z
dc.date.issued2019-12-01
dc.description.abstractUser experience is vital in usability evaluation to understand all aspects of user interactions with a product or system. The usability includes user satisfaction, efficiency, and effectiveness to achieve certain goals. On the other hand, to support the sustainability of the business, it is necessary to know the factors that significantly affect purchase intention through online travel booking application. The main aim of this paper is to investigate the usability of online travel booking system and consumer-level factors of purchase intention in online travel booking application. The research attempt to find whether product diagnosticity influences perceived quality and product trust and generally impacts purchase intention. In this study, we select an existing online travel booking application named Traveloka. The system usability scales (SUS) were used to evaluate the usability for web applications. A total of 1,225 respondents participate in online questionnaire using Google form. Most of the respondents recruited are based in Jakarta, Indonesia. The overall SUS score is only 56.13 from 100. The results show that intention for purchase is influenced by product trust and perceived quality. Moreover, the product diagnosticity (PD) supported perceived quality (PQ) and product trust (PT), and variable of product trust (PT) also supported perceived quality (PQ).hu_HU
dc.identifier.doi10.1556/1848.2019.0020hu_HU
dc.identifier.issn2062-0810
dc.identifier.issue2hu_HU
dc.identifier.jtitleInternational Review of Applied Sciences and Engineering
dc.identifier.urihttp://hdl.handle.net/2437/305574
dc.identifier.urlhttps://akjournals.com/view/journals/1848/10/2/article-p165.xmlhu_HU
dc.identifier.volume10hu_HU
dc.language.isoenhu_HU
dc.publisherAkadémiai Kiadóhu_HU
dc.subjectusabilityhu_HU
dc.subjectpurchase intentionhu_HU
dc.subjectonline travel bookinghu_HU
dc.subjectsystem usability scalehu_HU
dc.titleMeasuring usability and purchase intention for online travel booking: A case studyhu_HU
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International Review of Applied Sciences and Engineering