The research topic on how e-commerce impact the behaviour of consumers is currently becoming a main subject of discussion between business entities and alongside consumers.This research paper will focus on, and try to answer the following questions in particular: What is e-commerce and how does it influence the consumers? Do cultural, social, demographic, personal and psychological factors influence customers to purchase online? How can e-commerce impact consumers across geographical boundaries? And the differences and similarities between different customers of different age groups, countries, professions and preferences.