The Impact of E-commerce on Consumer Behaviour
| dc.contributor.advisor | Kiss, Marietta | |
| dc.contributor.author | Ngo Bikok, Therese Chanel Audrey | |
| dc.contributor.department | DE--Gazdaságtudományi Kar | hu_HU |
| dc.date.accessioned | 2015-10-27T12:59:56Z | |
| dc.date.available | 2015-10-27T12:59:56Z | |
| dc.date.created | 2015 | |
| dc.description.abstract | The research topic on how e-commerce impact the behaviour of consumers is currently becoming a main subject of discussion between business entities and alongside consumers.This research paper will focus on, and try to answer the following questions in particular: What is e-commerce and how does it influence the consumers? Do cultural, social, demographic, personal and psychological factors influence customers to purchase online? How can e-commerce impact consumers across geographical boundaries? And the differences and similarities between different customers of different age groups, countries, professions and preferences. | hu_HU |
| dc.description.corrector | tben | |
| dc.description.course | Bachelor in Business Administration and Management | hu_HU |
| dc.description.degree | BSc/BA | hu_HU |
| dc.format.extent | 60 | hu_HU |
| dc.identifier.uri | http://hdl.handle.net/2437/217347 | |
| dc.language.iso | en | hu_HU |
| dc.subject | E-commerce | hu_HU |
| dc.subject | consumers | |
| dc.subject.dspace | DEENK Témalista::Közgazdaságtudomány::Marketing | hu_HU |
| dc.title | The Impact of E-commerce on Consumer Behaviour | hu_HU |