Research on the marketing strategy of a chinese hotpot catering company

Abstract

With the steady and rapid development of China's economy and the apparent increase in income levels of urban and rural residents, the public's dining needs have become more diversified, and the catering market has shown a strong momentum of development. The object of this thesis is the H hotpot catering enterprise, and the analysis and research carried out is based on this company, and the recommendations made are mainly applicable to H hotpot. The above mentioned problem analysis and recommendations are useful for reference in the catering industry and require specific analysis of specific problems in different catering enterprises, which should develop relevant marketing strategies in relation to their own characteristics and internal and external environments.