The Impact Of Social Media Advertising On Consumer Behavior: A Comparative Study Of Facebook, Instagram And X (Formerly Twitter)

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dc.contributor.advisorSzakály, Márk
dc.contributor.authorSaad, Reem
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2023-12-14T12:41:17Z
dc.date.available2023-12-14T12:41:17Z
dc.date.created2023-10-24
dc.description.abstractMy thesis ‘The Impact of Social Media Advertising on Consumer Behavior: A Comparative Study of Facebook, Instagram and X (formerly Twitter)’ examines how social media changes consumer behavior. The study used a primarily quantitative approach to survey 100 participants to determine how advertising on these platforms affects consumer perceptions, preferences and purchase intentions. The research was framed within the Theory of Planned Behavior and Social Influence Theory to fill literature gaps. It investigated how different social media platforms affect consumer behavior and how their unique characteristics affect advertising. Interesting differences were found across platforms.
dc.description.courseCommerce and Marketing
dc.description.degreeBSc/BA
dc.format.extent50 Pages
dc.identifier.urihttps://hdl.handle.net/2437/363136
dc.language.isoen
dc.rights.accessHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectSocial media
dc.subjectConsumer behavior
dc.subjectInfluncer marketing
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány
dc.titleThe Impact Of Social Media Advertising On Consumer Behavior: A Comparative Study Of Facebook, Instagram And X (Formerly Twitter)
dc.title.translatedA közösségi médiában történő reklámozás hatása a fogyasztói magatartásra: a Facebook, az Instagram és az X (korábban Twitter) összehasonlító vizsgálata
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