Corporate Social Responsibility Initiatives and their Public Acceptance

dc.contributor.advisor	Csapóné Riskó, Tünde
dc.contributor.author	Nemri, Ikram Allah
dc.contributor.department	DE--Gazdaságtudományi Kar
dc.date.accessioned	2025-06-16T12:47:35Z
dc.date.available	2025-06-16T12:47:35Z
dc.date.created	2025-05-04
dc.description.abstract	This thesis examines public acceptance of Corporate Social Responsibility (CSR) and the impact of communication strategies on stakeholder perception. Using a literature review and a survey of 200 respondents, it identifies key factors influencing attitudes toward CSR, such as transparency and trust. The findings show strong public support for CSR when it aligns with ethical practices and social impact. The study highlights the importance of clear, authentic communication and stakeholder engagement in building credibility. It concludes that CSR initiatives must be strategically integrated and visibly impactful to gain lasting public trust.
dc.description.course	International Economy and Business
dc.description.degree	MSc/MA
dc.format.extent	95
dc.identifier.uri	https://hdl.handle.net/2437/391874
dc.language.iso	en
dc.rights.info	Hozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subject	Corporate Social Responsibility Initiatives
dc.subject	communication strategies
dc.subject.dspace	Economics
dc.title	Corporate Social Responsibility Initiatives and their Public Acceptance
dc.title.translated	Vállalati társadalmi felelősségvállalási kezdeményezések és azok közossègi elfogadása

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