Corporate Social Responsibility Initiatives and their Public Acceptance

Abstract

This thesis examines public acceptance of Corporate Social Responsibility (CSR) and the impact of communication strategies on stakeholder perception. Using a literature review and a survey of 200 respondents, it identifies key factors influencing attitudes toward CSR, such as transparency and trust. The findings show strong public support for CSR when it aligns with ethical practices and social impact. The study highlights the importance of clear, authentic communication and stakeholder engagement in building credibility. It concludes that CSR initiatives must be strategically integrated and visibly impactful to gain lasting public trust.