Strategic Planning in Platform-Based Industries

dc.contributor.advisor	Madai, Hajnalka
dc.contributor.author	Munshi, Mohammad Aadil Vasim
dc.contributor.department	DE--Gazdaságtudományi Kar
dc.date.accessioned	2024-12-20T09:24:36Z
dc.date.available	2024-12-20T09:24:36Z
dc.date.created	2024-10-30
dc.description.abstract	This thesis attempts to investigate strategic planning in platform-based industries concerning Alibaba and Amazon as main case studies. It covers how these companies use strategies like the SWOT, TOWS, Ansoff and QSPM matrices to sustain their competitive positions. PEST and Porter's Five Forces are analytical tools that assess the external pressures and environmental influences affecting how companies operate. This research then explores internal strengths and weaknesses through IFEM, providing growth recommendations for Alibaba as well as Amazon. Finally, the research highlights strategic flexibility for maintaining a digital edge in changing markets over time.
dc.description.course	Business Administration and Management
dc.description.degree	BSc/BA
dc.format.extent	72
dc.identifier.uri	https://hdl.handle.net/2437/384103
dc.language.iso	en
dc.rights.access	Hozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subject	Strategic Planning
dc.subject	Platform-Based Industries
dc.subject	Competitive Analysis
dc.subject.dspace	Economics
dc.title	Strategic Planning in Platform-Based Industries
dc.title.translated	Stratégiai tervezés a platformalapú iparágakban

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