The strategic management analysis and future development planning for Ctrip

A tétel rövid nézete
dc.contributor.advisorNábrádi, András
dc.contributor.authorMingyao, Sun
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2020-04-27T07:04:52Z
dc.date.available2020-04-27T07:04:52Z
dc.date.created2020-04-22
dc.description.abstractCtrip as a leader online travel company in China's market, it does a good job to have M&A strategy so it can absorb the advantages of the merged companies to make up for it's advantages. It also has the good brand value and stable financial statement so that Ctrip should keep maintain those edges. As for the future sustainability, after the internal and external analysis, Ctrip should focus on product innovation and break through the tradition, make full use of te benifits of the digital time. Another part is to improve brand image and develop the service for older people,to follow the social trend and hot spot. So Ctrip can stay ahead of the game.hu_HU
dc.description.correctorKE
dc.description.courseBusiness administration and managementhu_HU
dc.description.degreeBSc/BAhu_HU
dc.format.extent49hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/284806
dc.language.isoenhu_HU
dc.subjectfinancial analysishu_HU
dc.subjectstrategic choicehu_HU
dc.subjectpolicyhu_HU
dc.subjectrecommendations
dc.subject.dspaceDEENK Témalista::Közgazdaságtudományhu_HU
dc.titleThe strategic management analysis and future development planning for Ctriphu_HU
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