Impact of the strategic planning of firm's performance through the example of Banque Pour Le commerce Exterieur Lao Public (BCEL)

dc.contributor.advisorCsapóné Riskó, Tünde
dc.contributor.authorChaleunphon, Sompanick
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2021-04-27T05:51:11Z
dc.date.available2021-04-27T05:51:11Z
dc.date.created2021-04-23
dc.description.abstractThe study of the nexus between strategic planning and performance for Banque Pour Le Commerce Exterieur Lao Public (BCEL) aims to analyze the internal and external environment of the bank, seek alternative strategies by applying strategic formulation matrices and suggest the proper strategy which will best fit the customers’ needs. The main method of the study is matrices application to analyze in various stages of the strategy formulation procedure. The matrices discussed include EFE, IFE, CPM, BCG, GS, SWOT, and QSPM.hu_HU
dc.description.courseIntenational Economy and Businesshu_HU
dc.description.degreeMSc/MAhu_HU
dc.format.extent56hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/307506
dc.language.isoenhu_HU
dc.subjectstrategic planninghu_HU
dc.subjectPerformancehu_HU
dc.subject.dspaceDEENK Témalista::Közgazdaságtudományhu_HU
dc.titleImpact of the strategic planning of firm's performance through the example of Banque Pour Le commerce Exterieur Lao Public (BCEL)hu_HU
dc.title.translatedA stratégiai tervezés hatása a vállalati tervezésre a Banque Pour Le commerce Exterieur Lao Public (BCEL) példáján keresztülhu_HU
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