Analysis of the branding of Twitter and the implications of Twitter rebranding to X

dc.contributor.advisor	Gál, Tímea
dc.contributor.author	Hoang, Duc Dung
dc.contributor.department	DE--Gazdaságtudományi Kar
dc.date.accessioned	2024-12-20T09:26:01Z
dc.date.available	2024-12-20T09:26:01Z
dc.date.created	2024-10-28
dc.description.abstract	This thesis examines the rebranding of Twitter to "X" and its impact on user perception, engagement, and brand equity. Rebranding poses inherent risks, particularly for established brands like Twitter that have a long-standing global presence and are deeply ingrained in public consciousness. By analyzing the data collected from a survey, the thesis provides a comprehensive understanding of the challenges and opportunities associated with rebranding iconic, household-name brand like Twitter. Twitter's rebranding to "X" has sparked a wide range of reactions from its users. The survey data collected from various demographics shows a mixed reaction towards the rebranding efforts, as well as users' likeliness to recommend the platform after the rebranding has been impacted.
dc.description.course	Commerce and Marketing
dc.description.degree	BSc/BA
dc.format.extent	50
dc.identifier.uri	https://hdl.handle.net/2437/384115
dc.language.iso	en
dc.rights.access	Hozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subject	social media
dc.subject	rebranding
dc.subject	twitter rebranding
dc.subject.dspace	Economics::Marketing
dc.title	Analysis of the branding of Twitter and the implications of Twitter rebranding to X

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