In the researching I show the mangalica pork’s importance and I made a survey about mangalica products recognition in the world, in Europe and in Hungary. I made a research of the mangalica pork in public awareness by the quesionaire. I didn’t make just a survey, I wanted to give information to people about mangalica’s effects of the health. In the research I keep our topic important because 30% of the people is fat in the word anad the wrong cholestesrol level raising is endemic, that is why healthy eating become more common nowadays. I keep it important to rise people interest about healthy eating and they eat qualitative nutritions the save their health. This is rudimentary but the standard of living grows so it is expected that people will buy those thing which are not unhelathy for their health. Mangalica pork will come to the fore and consumers will pay the higher price. My target segment is the midle aged people who have higher income because they show the biggest willingness for the health conscious lifestyle.