Szerző szerinti böngészés "Csiza, Marton"

Megjelenítve 1 - 3 (Összesen 3)
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    HAZAI RENDEZÉSŰ NEMZETKÖZI SPORTESEMÉNYRŐL VALÓ TÁVOLMARADÁS OKAINAK FELTÁRÁSA
    (2022-06-30) Csiza, Marton
    The core product of sport companies is the sporting event, while the core product of professional sport is international sporting events. Consumers, both active and passive, are the most important players in sporting events. In my research, I studied passive sport consumers. I wanted to get an idea of what the main reason(s) for not attending the sporting event were and what had the least impact on it. The UEFA 2020 European Football Championship matches in Budapest were the subject of the investigation. The questionnaire was conducted online using the snowball method. The questionnaire was based on previous passive sports consumption questionnaires. Nearly 150 responses were received. Respondents were typically in the 18-25 age group, with an almost equal proportion of men and women. By place of residence, they were mainly urban with average incomes. High ticket prices, high additional costs of participation, limited disposable income, other entertainment alternatives and convenience were cited as the main reasons for not attending. The least influential reason for not attending was the lack of COVID19 immunity card. Based on this pattern, it may be worthwhile to offer additional services in stadiums outside the match, even during halftime (halftime show), which could provide alternative entertainment, raise the quality of the matches, or creating ticket and/or season ticket promotions for women, couples. Almost half of the respondents fully support the organisation of further international sporting events in Hungary.
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    Az olimpiai reformcsomag indokoltsága jó gyakorlatok alapján
    (2022-04-08) Csiza, Marton
    The Olympic Games have always been the pinnacle of sport and achievement. The modern Olympics are held every four years, and the venue is chosen from among the cities that apply. In my research, I wanted to find out the reasons for the decline in the popularity of the Games. To answer this question, I looked at 2 successful Olympics (2000 Sydney, 2012 London) in the hope of identifying success factors that could be adapted to other host countries. I conducted secondary research, reviewed related international and national research, and the available economic data. During the document analysis, I found that the expected costs of organising the Olympic have increased significantly over the last two to three decades, and under-planning is a common feature. As a result of the research, I have found that the most important pillars of successful organisation are a proper organising committee, comprehensive opportunity and risk analysis, accurate planning, sustainability in planning, continuous cost control, private sector support, and the work of volunteers.
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    Az UEFA 2020 labdarúgó Európa-Bajnokság Budapesten rendezett mérkőzésein való passzív sportfogyasztói részvétel motivációs vizsgálata
    (2024-07-01) Csiza, Marton
    The aim of the present research was to explore the preferences of spectators and the factors that influence their participation in sporting events. The subject of the study was the UEFA 2020 European Football Championship matches in Budapest. Of the approximately 150 respondents, more than 2/3 were men aged 18-40. The fans in the survey prefer betting matches. The main reasons for attending the UEFA 2020 European Football Championship matches in Budapest were the expected good atmosphere, the chance to cheer for the home team, a social programme with friends and acquaintances, and the opportunity to spend some free time and have fun. The least motivating factor was the lack of a better programme and the lack of promotional products offered by the sponsors. During the visit, the participants were most satisfied with the facility and its accessibility, but criticised the range of products in the buffet, considered the service time too long and missed the show (audience entertainment) elements on site. The survey showed that more emphasis should be placed on entertainment elements, Fan Zone programmes and the opportunity to meet the stars. The points that were criticised, such as the range of products and service times of the buffet, could be solved by using mobile buffets that serve the customers walking through the stands during the match.