I attempt to look more closely at how media consultants use parts of speech, how they build something new from something old and conventional. Due to the fact that the idioms which are used in advertising change from generation to generation and altering in meaning ,through the process we can draw a parallel between advertising and our language use. The creativity of those media consultants and through them the advertisements creates a humorous atmosphere, give information about the actual product while attracting people’s attention. Different people interpret the messages differently. My main goal is to prove that we use idioms in our 21st century life more than we would think. It is also imperative to mention that I will not try to classify the advertisements according to theme but to present what kind of idioms are used, whether they contain proverbs or phrasal verbs or whether they are partially changed or simply twisted by the media gurus.