Analysing and designing corporate identity in the field of coaching

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Kötet címe (évfolyam száma)

The topic of my thesis is corporate identity, its importance generally, and especially on the market of coaching. The result of this study is the development of a complete corporate identity for a coaching company. In my thesis I reviewed the theoretical knowledge about the importance of the brand in a company’s life and about the place of brand’s concept in marketing. I studied the corporate identity within the process of branding. I also mentioned techniques of graphic designing work, wrote about the specialities of service marketing, and defined the concept of coaching. I had to know how the coaching market’s visual appearance looks like before I started to create the corporate identity for a company of three coaches. I did three different researches to answer my main question: What are the main task, focus and aim of a coaching company's corporate identity?

branding, corporate identity, company image, graphic design