Analysing and designing corporate identity in the field of coaching
dc.contributor.advisor | Katonáné Kovács, Judit | |
dc.contributor.author | Atyi, Alexandra | |
dc.contributor.department | DE--Gazdaságtudományi Kar | hu_HU |
dc.date.accessioned | 2015-01-03T12:49:12Z | |
dc.date.available | 2015-01-03T12:49:12Z | |
dc.date.created | 2014 | |
dc.description.abstract | The topic of my thesis is corporate identity, its importance generally, and especially on the market of coaching. The result of this study is the development of a complete corporate identity for a coaching company. In my thesis I reviewed the theoretical knowledge about the importance of the brand in a company’s life and about the place of brand’s concept in marketing. I studied the corporate identity within the process of branding. I also mentioned techniques of graphic designing work, wrote about the specialities of service marketing, and defined the concept of coaching. I had to know how the coaching market’s visual appearance looks like before I started to create the corporate identity for a company of three coaches. I did three different researches to answer my main question: What are the main task, focus and aim of a coaching company's corporate identity? | hu_HU |
dc.description.corrector | KE | |
dc.description.course | Vállalkozásfejlesztés MSc | hu_HU |
dc.description.degree | MSc/MA | hu_HU |
dc.format.extent | 88 | hu_HU |
dc.identifier.uri | http://hdl.handle.net/2437/202965 | |
dc.language.iso | en | hu_HU |
dc.subject | branding | hu_HU |
dc.subject | corporate identity | |
dc.subject | company image | |
dc.subject | graphic design | |
dc.subject.dspace | DEENK Témalista::Közgazdaságtudomány | hu_HU |
dc.title | Analysing and designing corporate identity in the field of coaching | hu_HU |