The world of advertisements

Dátum
Szerzők
Raheem, Haris
Folyóirat címe
Folyóirat ISSN
Kötet címe (évfolyam száma)
Kiadó
Absztrakt
The main objective of this study is to investigate the impact of cultural values of advertising in Pakistan. It is to understand the relationship between cultural values and advertising. Qualitative research has been employed. Advertising strategies that oppose cultural values meet the disapproval of the society. Every country has different cultural values so therefore advertising strategies should be organize accordingly.
Leírás
Kulcsszavak
Pakistan, strategies, religion, commercial, advertisement
Forrás
Gyűjtemények