The world of advertisements
dc.contributor.advisor | Csapóné Riskó, Tünde | |
dc.contributor.author | Raheem, Haris | |
dc.contributor.department | DE--Gazdaságtudományi Kar | hu_HU |
dc.date.accessioned | 2019-10-28T08:41:16Z | |
dc.date.available | 2019-10-28T08:41:16Z | |
dc.date.created | 2019-10-25 | |
dc.description.abstract | The main objective of this study is to investigate the impact of cultural values of advertising in Pakistan. It is to understand the relationship between cultural values and advertising. Qualitative research has been employed. Advertising strategies that oppose cultural values meet the disapproval of the society. Every country has different cultural values so therefore advertising strategies should be organize accordingly. | hu_HU |
dc.description.corrector | KE | |
dc.description.course | MA International Economy and Business | hu_HU |
dc.description.degree | MSc/MA | hu_HU |
dc.format.extent | 63 | hu_HU |
dc.identifier.uri | http://hdl.handle.net/2437/275172 | |
dc.language.iso | en | hu_HU |
dc.subject | Pakistan | hu_HU |
dc.subject | strategies | hu_HU |
dc.subject | religion | hu_HU |
dc.subject | commercial | hu_HU |
dc.subject | advertisement | hu_HU |
dc.subject.dspace | DEENK Témalista::Közgazdaságtudomány | hu_HU |
dc.title | The world of advertisements | hu_HU |
dc.title.subtitle | Investigating the impact of cultural values on advertising in Pakistan | hu_HU |
dc.title.translated | A reklámok világa | hu_HU |