This thesis explores the effect of social media cookery on the behavior of young customers. The literature review covers topics such as consumer attitudes, social factors influencing consumer behavior, online user behavioral intention, and food media consumption behavior. It also examines types of social media cookery platforms, the analysis of social media market, and the impact of social media on the young generation. The research methodology section describes the research goal, data collection and analysis methods, and data presentation. The results and discussions section present the findings of the study, and the conclusion and suggestion section provides recommendations for future research