The effect of social media cookery on young consumer’s attitude

A tétel rövid nézete
dc.contributor.advisorFehér, András
dc.contributor.authorSomsy , Thanaphone
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2023-04-27T07:18:07Z
dc.date.available2023-04-27T07:18:07Z
dc.date.created2023-04-26
dc.description.abstractThis thesis explores the effect of social media cookery on the behavior of young customers. The literature review covers topics such as consumer attitudes, social factors influencing consumer behavior, online user behavioral intention, and food media consumption behavior. It also examines types of social media cookery platforms, the analysis of social media market, and the impact of social media on the young generation. The research methodology section describes the research goal, data collection and analysis methods, and data presentation. The results and discussions section present the findings of the study, and the conclusion and suggestion section provides recommendations for future research
dc.description.courseCommerce and Marketing
dc.description.degreeBSc/BA
dc.format.extent61
dc.identifier.urihttps://hdl.handle.net/2437/351023
dc.language.isoen
dc.subjectSocial media
dc.subjectcookery
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány
dc.titleThe effect of social media cookery on young consumer’s attitude
dc.title.translatedA közösségi média főzéssel kapcsolatos tartalmainak hatása a fiatal fogyasztók attitűdjére
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