Attention towards and interest in the genre of the tale began rather belatedly in Hungarian culture. The paper provides a concise overview of the history of assigning value to this narrative genre: how it transformed from a trivial genre of idle amusement of the uneducated people into a precious cultural item that is an essential part of national heritage being safeguarded and studied from a number of perspectives. Parallel with the rise of the genre, a decline of the earliest known tales has taken place due to certain authenticity criteria retrospectively applied by newly formed disciplines as well as the standardization and naturalization of a specific mode of narration.